What is American Marketing Association?

The American Marketing Association is an association for marketing professionals with over 30,000 members and 320 collegiate chapters around the US and Canada. AMA assists students in creating a brand that represents who they are in the ever-changing world of marketing. AMA offers a multitude of opportunities for college students, including participating in and attending national conferences, exclusive access to industry research and news, and endless networking opportunities.

National AMA Site

AMA at UWL

An inclusive organization that welcomes all students regardless of their major or career path. Every student needs to know how to create a well-tailored resume, build their professional network, successfully interview for their dream career, and market themselves as the most qualified candidate in the room. At UWL AMA, we work to help students in creating a brand that represents them as an individual, and help them prepare to show that in their lives.

Opportunities

UWL AMA members are granted countless opportunities to grow as marketers and humans:

Gaining hands on marketing experience
Developing an in-depth marketing plan for an established company by participating in the Collegiate Case Competition
Expanding and managing Campus Cakes, a student-operated bakery business
Running for a leadership position on our Executive Board
Networking and learning from marketing professionals and guest speakers
Competing & traveling both in and out of state to AMA Collegiate Conferences
Building essential skills through workshops for things like resumes, LinkedIn profiles, job interviews, etc.

Our Accomplishments

International Chapter Award Top 15 Ranking - 2023
National Collegiate Case Competition Top 20 Ranking - 2023
National Collegiate Case Competition Honorable Mention - 2022
National Outstanding Chapter Planning Award - 2020
National Collegiate Case Competition Honorable Mention - 2020
National Outstanding Professional Development Award - 2020
National Outstanding Community & Social Impact Award - 2020
National Collegiate Case Competition 3rd Place Ranking - 2019
5th Place Ranking in Active Member Size - 2018
International Chapter Award Top 25 Ranking - 2017